KidsHealth Sponsorship Policy
KidsHealth Sponsorship Policy
To support KidsHealth's mission, we accept — under specific guidelines — sponsorship from select organizations. We do not accept sponsorships that KidsHealth, in its sole judgment, determines are incompatible with our mission.
KidsHealth editorial content is not influenced in any way by sponsors. Sponsors do not play a role in selecting or editing health information. All sponsorship is clearly labeled as such to distinguish it from editorial content. Sponsorship is not targeted to individual users, but may be placed on the site next to content related to a sponsor's interest. The presence of a sponsor message on KidsHealth.org, KidsHealth in the Classroom, or in our newsletters does not imply endorsement of the sponsoring company.
For more detailed information about sponsorships on KidsHealth.org, see Sponsorship Opportunities and Sponsorship Criteria.
For inquiries about Sponsorships, contact:
Kira Ebert
Director, Sponsorships
KidsHealth/Nemours Center for Children's Health Media
(908) 232-5323
sponsorship@KidsHealth.org
KidsHealth Sponsorship Criteria
To help ensure that the sponsorships on KidsHealth.org are consistent with our mission, KidsHealth reserves sole discretion for determining which sponsorships will be displayed on KidsHealth.org, KidsHealth in the Classroom, within our weekly enewsletter programs, and through offline initiatives, video, and other means.
Sponsorship that may be allowed on the Parents portion of KidsHealth.org, provided certain criteria are met, can include a wide range of products, services, and messages.
Sponsorship that is prohibited on KidsHealth includes sponsored messages that we believe are incompatible or which may interfere with our mission and include, but are not limited to: alcohol; tobacco products; weapons; fireworks, health care services (clinics, hospitals, procedures); prescription drugs; illicit drugs; legal services; overly mature or explicit content; gambling; political entities or messages; religious messages; material considered inappropriate for children even though it may not explicitly target children; messages that express or imply discrimination; and sponsor messages that include qualitative or comparative descriptions of the sponsor’s products, services, facilities, or company.
Sponsorship formats that are prohibited on KidsHealth include: pop-ups, pop-unders, and floating messages or surveys; sponsorship messages that extend beyond the space dedicated; audio and/or video clips that begin without user initiation; sponsorship messages that strobe; sponsorship messages that mimic computer functions; and sponsorships that have forms within them to collect personally identifiable information while a visitor is on KidsHealth.org.
Sponsorship criteria that must be met to allow a company to place sponsorships on KidsHealth include: sponsor messages may not contain deceptive, fraudulent, misleading or false information; sponsor messages may not make a health claim for its product that is not clearly substantiated. Sponsors may be required to submit supporting documentation to substantiate claims; sponsorship creative must be in keeping with the context of the KidsHealth site and may not contain (in text or images) any vulgar, sexual, discriminatory, or violent themes; sponsor messages may not contain superlatives, excessive capitalization or punctuation, direct reference to competitors, pricing, value offers; calls to action cannot be the primary focus of the creative nor can the creative imply specific deadlines, discounts, price offers, nor personal or general penalty for failure to act; sponsored message landing page must relate directly to the content of the sponsor message; sponsors must have a privacy policy that is clearly posted and linked to on the destination site's landing page or homepage; sponsor messages may not be overly distracting; no implication of endorsement by KidsHealth of product or sponsor may be made; the sponsor icons, and company logos must be displayed in such a way that they clearly are not part of the KidsHealth.org site content; sponsor messages may not be disguised as editorial content; the full rules for any market research or promotion must be displayed or linked to; sponsors and agencies cannot collect any personally identifiable information from KidsHealth visitors or place any cookies, applets, or other such files, if those files transmit any personally identifiable information to the sponsors or agencies, on computers of visitors while they are on the KidsHealth site. KidsHealth retains final approval of all sponsor messages and creative.
KidsHealth reserves the right to reject, cancel, or remove at any time any sponsorship from KidsHealth for any reason. In such a case, KidsHealth will provide prompt notice to the sponsor, with an explanation.
These guidelines are intended to provide general guidance. They are not exhaustive and are subject to change at the discretion of KidsHealth and Nemours at any time.
KidsHealth and The Nemours Foundation do not endorse any companies or products. KidsHealth has independently developed all content on KidsHealth.org except for its medication database.
Additional conditions apply to the Teens and Kids areas within KidsHealth.org: Select sponsorships, with additional requirements, may be allowed.
For more information about sponsorships within the Kids and Teens sections, please contact Kira Ebert at (908) 232-5323 or sponsorship@KidsHealth.org.
Date last reviewed: April 15, 2009